Apple / Klarna
I led design for Klarna’s first U.S. e-commerce storefront for Apple, which served as proof of concept for Apple's recent launch, Apple Upgrade. The store I designed introduced a new payment method and trade-in / upgrade experience, a problem that had never been solved before.
My designs were proof of concept for Apple Upgrade which launched in July 2026.
100%
Users navigated to product and completed purchases in testing.
Top 6
Featured in Klarna's home tab's top 6 stores to 43M+ users.
Tim Cook
Designs presented to Tim Cook by Apple collaborators.
0→1
First Klarna e-commerce storefront with novel financing model.
